Every time a porno star opens a megastore, or advertises a line of perfume, or does a walk-on in a TV show, porno people start saying that porno is "mainstream", that porno is hip, that porno is cool. Is masturbation hip? It doesn't feel hip. And it doesn't look hip either: you don't see anyone doing it. Porno can never be mainstream, partly because of the contrarian nature of the form. For porno to become mainstream, human beings would have to change.